Friday, March 29, 2019
YOUR NEIGHBORHOOD MARKET IS MOVING! MIDTOWN GOES TO MOON PALACE BOOKS 2019-2020
The rumors are true! The Midtown Farmers Market is moving to Moon Palace Books at 3032 Minnehaha Ave S, just blocks away from its original stomping grounds at the intersection of E Lake St and Hiawatha Ave. Due to the development of the market’s permanent plaza, your beloved neighborhood market is making moves, continuing to plant its roots within its community. Moon Palace Books owners Jamie and Angela Schwesnedl, once Midtown vendors, are thrilled to be hosting the market for the 2019 – 2020 seasons. Their entrepreneurial spirit and community leadership ensures that the market will remain a strong pillar of neighborhood excitement that facilitates economic and cultural exchange.
A Neighborhood Champion for Economic Vitality
Local economic vitality isn’t the sexiest phrase, but community safety, health, and connectedness depend on the life and longevity of small businesses. Since 2003, the Midtown Farmers Market has served as an entrepreneurial incubator. Did you know that brands like Jonny Pops, Fierce Ferments, and Seven Sundays started at Midtown? South Minneapolis staples like Hola Arepa and Dulceria Bakery launched their businesses as Midtown Farmers Market vendors, not to mention . Midtown is proud to host unique businesses, especially those who live and operate within a 1-mile radius of the market like the Pickle Witch, Winter Goddess, Kabomelette, UMSF Preserves, and Asa’s Bakery. This year, Midtown is expanding its Try It! Program to better support historically marginalized communities – prioritizing Twin Cities residents who identify as having low-income, are black, indigenous and/ or people of color, identify as women, trans, femme, or gender non-binary. The goal is to help emerging entrepreneurs explore whether or not becoming a market vendor is a good fit for them. Like to shop your values? Be sure to watch for these new-to-the-market vendors who pop-up a few times during the season!
The Market That Started It All
Much what you experience at farmers markets in the Twin Cities – and around the state and country – were innovative risks taken by the Midtown Farmers Market leadership in the early 2000s. Wooden tokens used to purchase market goods? Started at Midtown. The Supplemental Nutrition Assistance Program (SNAP-EBT)? Piloted at Midtown in 2006, and now considered a standard practice across the state. The concept of food trucks, hosting community organizations and musicians, and celebrating special events were all intentional efforts – and leaps of faith – to ensure fresh, local flavor for ALL at the Midtown Farmers Market.
Hennepin County Commissioner Angela Conely, District 4
“As a Commissioner and as a neighbor, I have been impressed by the Midtown Farmers Market’s service to community… The market is a longstanding community jewel supporting local economies of the Corcoran neighborhood and surrounding communities of South Minneapolis. As a longtime southsider… I truly value the positive activities and increased visibility the Midtown Farmers Market brings to my district and the corner of East Lake Street and Hiawawatha Ave.”
Former Minneapolis Mayor, R.T. Rybak
“It’s a great place to get fresh produce grown here in Minnesota! The diverse offerings allow us to sample culinary treats from a variety of cultures.”
Minneapolis City Council Member Alondra Cano, Ward 9
“The Midtown Farmers Market serves a vital function of providing the South Side with locally grown, accessible, affordable food options… The Midtown Farmers Market brings a critical food justice lens to their work by making the market accessible and friendly to those who might not have access.”
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